Responding to rainy days: what do you offer your guests?
A glamping holiday is not only about sunshine, outdoor life and campfires. Rainy days are also part of the experience. It is precisely then that you can show as a provider whether you truly meet the wishes of your guests. Millennials and Gen Z, who make up an increasingly large part of the target group, expect that a stay remains comfortable and atmospheric even when the weather is not ideal.
How do you deal with rainy days at your campsite?
Rain does not have to spoil the fun. In fact, with the right facilities and activities you can ensure that guests are pleasantly surprised when a shower passes by. The key is not only to provide shelter but to create an experience where comfort and coziness take centre stage.
1. Covered areas on your campsite
A spacious veranda at a safari tent or lodge gives guests the opportunity to always sit outside, even when it rains. They can stay dry while enjoying the view and still feel connected to nature. For Millennials this is ideal, as they often stay longer and value peace and relaxation. Gen Z sees a veranda as a place that makes the holiday experience fun and unique.
2. Cozy indoor spaces in your accommodation
In addition to a veranda, the interior of the accommodation is crucial. Think of a comfortable seating area, board games or even a small wood stove. This way, a rainy day naturally turns into quality time. Millennials appreciate peace and atmosphere, while Gen Z enjoys having extras available to keep them entertained on a rainy day.
3. Camping activities for rainy weather
Beyond the accommodation itself, you can respond to rainy days by organizing activities. A movie night or an indoor craft afternoon for children ensures that guests still leave with positive memories even when the weather is bad. In doing so, you create added value and increase the likelihood that they will return.
4. Experience through small extras
It is often the little details that make the difference. Consider offering a rain package with hot chocolate, blankets or a basket of board games. For Gen Z this is a surprising touch that makes the stay special, while Millennials appreciate the focus on comfort and relaxation.
Why responding to bad weather is so important
Both Millennials and Gen Z expect flexibility and convenience during their stay. They want to feel that their holiday cannot be ruined by the weather. By turning rainy days into opportunities, you offer guests a complete experience that goes beyond just a place to sleep.
How can campsites respond to this?
In short, rain does not have to be a limitation; it can actually be an opportunity to distinguish your glamping site. With covered areas such as verandas, cozy indoor options and surprising activities, you can turn even wet days into an experience. In doing so, you attract both Millennials, who value relaxation and comfort, and Gen Z, who are always looking for unique experiences.
