The world of recreation is changing rapidly. Guests increasingly expect comfort, flexibility and experience during their holidays. For campsite owners, this means looking ahead and investing wisely. A future proof campsite is not only about good facilities but above all about responding to the wishes of new generations of travellers.
Camping is no longer just a small tent on a field. More and more guests choose glamping because they want to combine comfort with nature. Luxury safari tents, lodges or unique accommodations such as tree houses give your campsite a distinctive appeal.
A concrete example: with just one safari tent with private sanitary facilities, you already attract a new target group that would not normally consider camping. Especially young families and couples appreciate this comfort. By placing a few such accommodations strategically, you can test and expand your offer without taking major risks right away.
Sustainability is gradually becoming a requirement in the leisure industry. Guests increasingly pay attention to whether a campsite is environmentally friendly. Think of energy efficient lighting, waste separation and the sustainability of accommodation materials. Useful tips to follow this trend are switching to solar energy, offering local products and recycling.
The weather in the Netherlands and many other European destinations is unpredictable. A future proof campsite ensures that rain does not spoil the fun.
Imagine guests returning from a wet walk to find in their accommodation a rain package with hot chocolate and board games. In this way, bad weather becomes part of the experience. Covered terraces, a recreation room with films or craft afternoons for children complete the stay. These small extras ensure that guests remember your campsite and book again.
Most guests can be found online, often through social media or review platforms. A user friendly website and active presence on social channels are therefore essential. Depending on the customer segment, the platform and approach will differ.
Despite digitalisation, hospitality remains one of the most important elements for an ideal guest experience. A friendly welcome, a chat and genuine involvement make a real difference. The personal touch is what gives a campsite its warm atmosphere. That is why it is important for campsites to maintain or integrate the personal aspect.
A future proof campsite is more than just a place to sleep. It is a complete experience where sustainability, flexibility, comfort and hospitality come together. Start today with small steps: modernise your website, add a luxury accommodation or offer flexible booking options.
By investing wisely now, you ensure that your campsite remains attractive for the guests of today and tomorrow.