These generations play an increasingly important role in the travel industry. Their preferences have a growing influence on which accommodations become popular. When booking a glamping holiday, they are not just looking for a place to sleep, but for a complete experience. For providers, it is therefore important to respond to their needs.
When it comes to glamping, Millennials and Gen Z each have their own preferences. Millennials generally do not mind using a shared sanitary building. This differs from Gen Z, who tend to prefer accommodations with private sanitary facilities, including a shower and toilet.
In addition, Gen Z is more likely to go away for a weekend trip, while Millennials often book one or two week holidays. This can of course be used strategically to attract a specific generation. For example, a weekend package for a tent with private facilities is more attractive for Gen Z, while for Millennials it is better to advertise longer stays focused on relaxation.
A striking difference can be seen in the booking behavior of Millennials and Gen Z. Gen Z is more likely to book a last-minute stay, as they prefer not to plan their holidays months in advance. Millennials, on the other hand, often book their holidays several months ahead. For campsites, this is valuable information when trying to attract a target group, for example a spontaneous last-minute deal for Gen Z and an early-bird discount for Millennials.
Where Millennials and Gen Z align is in their need for flexibility. Both generations expect to be able to book their glamping holiday quickly and easily online. They also want to be able to make adjustments, such as changing the departure date, without any hassle. This fits perfectly with the overall experience they seek, combining accommodation with extras and activities.
In short, both Millennials and Gen Z offer plenty of opportunities for campsites with glamping accommodations, provided their specific wishes are recognized and addressed. By responding to both their differences and similarities, providers can create the right experience and successfully attract both generations.